State’s You Stop the Spread campaign sees a re-launch

The Wisconsin Department of Health Services (DHS), has announced the re-launch of You Stop the Spread, a statewide multimedia campaign to inform and encourage Wisconsinites to take action, and get the COVID-19 vaccine, as soon as they can.

The campaign initially launched in September 2020, to raise awareness and promote good public health safety practices, such as wearing a mask and practicing social distancing. The message has continued to evolve along with changing conditions in Wisconsin, and a new round of ads began running in April.

With the campaign now fully underway, residents of Wisconsin will see the messaging on television, radio, billboards and transit, as well as in local newspapers. The campaign will also use social media platforms.

This updated round of materials emphasizes the importance of becoming fully vaccinated and following key COVID- 19 safety guidelines when necessary. You Stop the Spread also aims to connect individuals with the information they need to make an informed decision about getting vaccinated. “The COVID-19 vaccines are safe and one of the most effective tools we have for stopping the spread of COVID-19,” said DHS secretary-designee Karen Timberlake. “We encourage everyone to get vaccinated to protect themselves, their loved ones and their communities, from COVID-19.”

Since Wisconsin began vaccinating in December 2020, over 5.2 million doses have been administered in the state. Nearly half (48.6 percent) of the population have received at least one dose and 43.2 percent have been fully vaccinated.

Ultimately, the DHS hopes to achieve an 80 percent or more vaccination level in Wisconsin.

To find a vaccine provider, visit vaccines.gov or call 877947-2211.