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Forward Insurance to Acquire DSB Insurance Agency

Forward Insurance has signed a definitive agreement to acquire DSB Insurance Agency in preparation for the upcoming retirement of Dennis Bach. The addition of the DSB Insurance Agency office in Dorchester extends our reach into more communities in central and northern Wisconsin.

DSB Insurance Agency customers will be contacted directly by the Forward Insurance team with details following the closing of the transaction at the end of February. Dennis Bach, owner of DSB Insurance will be retiring and Tammi Schug will be available to work with clients.

William W Sennholz, CEO of Forward Bank – the parent company of Forward Insurance, stated “DSB Insurance Agency customers will not need to do anything different during the transition to Forward Insurance.” Sennholz continued, “Forward has appreciated the opportunity to share the DSB building with Dennis over the past year and his support in offering financial services to the Dorchester community.”

“I am confident in handing my client relationships off to the Forward organization so they can continue serving our communities with a broad range of insurance products. Clients will see an increase overall carrier options to around 40 local, regional, and national carriers,” commented Dennis Bach, Owner of DSB Insurance Agency. “I have enjoyed serving my clients and community throughout the years and know they are in good hands.”

Forward Insurance currently has offices in Athens, Marshfield, Ogema, Stanley, Thorp, Withee, Park Falls, and Phillips. For more information, please visit