Rustic Roads are ready for exploring throughout state

A new Rustic Road guide is available for free, that offers 123 backroad trips through Wisconsin scenery, in print and online.

“Wisconsin’s Rustic Roads show us the lakes that glaciers left behind and the bluffs they left untouched,” said Gov. Tony Evers. “They span our forests and tour our diverse agricultural heritage. This program, which began in Taylor County, in 1975, continues to grow, thanks to local participation and a neighborly instinct to share some hidden gems, for no other reason, than to bring people joy.”

With the addition of Rustic Road 123, the program now highlights approximately 740 miles of scenic, lightly traveled country roads, through 61 counties. Unique brown and yellow signs mark the routes of all officially designated Rustic Roads.

“No matter which way the road takes you, Wisconsin is a prime road trip destination, and our Rustic Roads help show off some of our most scenic areas,” said Wisconsin Department of Tourism secretary-designee Anne Sayers. “They provide countless opportunities to enjoy our state’s natural beauty, explore our friendly communities, make memories and discover something new.”

Rustic Roads range from two miles to 37 miles in length and have a maximum speed limit of 45 miles per hour. The WisDOT oversees the Rustic Roads program; however, the roads remain under local government authority.

For a free copy of the new edition of Wisconsin Rustic Roads, visit travelwisconsin.com or contact the Department of Tourism, at 1-800-432-8747. The guide is also available online as an interactive PDF.