If you have news
Most organizations' news can be handled as a press release. We ask that the information be submitted in writing – either mailed (address below), dropped off or e-mailed – rather than through a telephone call, for three reasons:

• 1. Accuracy is improved when the information is in writing. We suggest the material be typed or printed legibly. Over the telephone, some information – especially name spellings, when an "f" could sound like an "s" – could be misunderstood and appear in The Tribune-Phonograph or The Record-Review incorrectly.
• 2. Your telephone call could come when a reporter is unavailable or unable to give the full attention your news item deserves.
• 3. Most press releases are rewritten by our staff members during non-deadline periods. That time varies from day to day and it's best to have the information at hand when the staffers' schedules open up.

The Press Release
Here are some basic tips for preparing information for your organization's news:

• 1. Keep it simple – If the thought of writing for publication makes you tremble, don't panic. We want facts, not prize-winning prose. If you'd prefer, simply list or outline the information and leave the writing to us.
• 2. Be complete – All press releases should include: WHO ( for example, the organization or individual), WHAT (event or honor), WHEN (date and time of day), WHERE (include address), WHY (purpose of the event or award), OTHER NEEDED DETAILS and the name and telephone number(s) of the publicity director. In most cases, it may help to have a one sentence description of your organization, particularly if the name of the organization is not well known or not self-explanatory.
• 3. Be accurate – Please TYPE or PRINT the information.
  Handwriting, especially names, can be easily misread. Please read and reread your release before you send it. Are all the facts included? Are the names spelled correctly? (We suggest providing given names - for example Mary Jones instead of Mrs. John Jones.) Are the titles and addresses current? This is not the time for guesswork. We also ask that you avoid acronyms and jargon, while you may know what a term means another reader may not.
• 4. Be timely – We cannot guarantee publication of any press release on a certain date. The timeliness and competitive nature of news won't allow guarantees. However, we will try to coordinate publication dates with your publicity schedules when necessary and practical. If an especially big news event involving your organization occurs, we would like that information as soon as possible. Please call the Editor for advice on how to proceed; we may want to take the information over the phone for the next issue.
• 5. Be specific – Rather than reporting that "many people attended the fundraiser" we would like you to report the actual number. Words such as "many," "recent," "often," or "few"

Letters to the Editor
The Letters to the Editor section is an appropriate vehicle for your organization to express its opinion on an issue of community interest or concern.
We welcome letters from readers on any subject of current interest. We request letters be limited to 300 words or less.
LETTERS MUST BE SIGNED AND CONTAIN THE ADDRESS AND TELEPHONE NUMBER OF THE WRITER. We reserve the right to edit for length, grammar or libel. We will contact you in person to verify authorship of the letter.
Mail to: Letter to the Editor, The Tribune-Phonograph or The Record-Review, P.O. Box 677, Abbotsford, WI 54405, or email to tp@tpprinting.com (Tribune) or rr@tpprinting.com (Record-Review), or fax: 715-223-3505.
Deadline is Monday at 5 p.m.
We generally do not accept Letters to the Editor that include thank-yous or poetry, however, they are available as a classified or display ad.

The Website
The Tribune-Phonograph and The Record-Review are online at www.centralwinews.com which is updated weekly. In addition to providing a sampling of what was published in The Tribune-Phonograph and The Record-Review, our online product offers several other features including:
• Classified advertising appearing in The Central Wisconsin Shopper, The Tribune-Phonograph and The Record-Review.
• Links to other regional and area sources of information. Non profit organizations may request a free link from our link page.
• Community Calendar to let you know what is happening in your community.
• Obituary page

We'll visit you
TP Printing Company is happy to provide a speaker for an upcoming club program or to speak to your organization. A variety of staff members are available for talks to organizations on many topics. Just call the Editor at (715) 223-2342, to make arrangements. We appreciate as much notice as possible, but may be able to accommodate you in an "emergency," too.

Call Us
If you see a news event happening in the Clark or Marathon County area, please call the newsroom at 715-223-2342. We are always looking for breaking news to keep readers current.

Come Visit Us
If members of your organization would like a firsthand look at TP Printing Company's operation, building tours are available. Just call (715) 223-2345 during business hours. Again, it is helpful to call well in advance of the date when you want a tour.