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Newspaper (Display) Advertising
Web Advertising
Utilize your advertising dollars!
We can now expand our newspaper reach from a printed weekly coverage to a 24/7 web coverage. Both medias can enhance each other! Available are 3 different placements - Leaderboard, Skyscraper or Box Ad (examples on this page) plus enhance your ad even more by adding a splash page and link to your own website. You have your value message rotating throughout every page of the entire web product. Your splash page is available to users 24/7 with your products listed, company information, etc. - whatever you choose to be on it, can be!
Click on Offer above to download and read larger image
Our standard web ad sizes
Leaderboard size: 728px x 90px (very top ad on this page)
Skyscraper size: 160px x 600px (ad to the right)
Box size: 300px x 250 px (ad in upper right hand corner)
Splash page (this would be linked from one of the above web ad sizes ): 1000px x 750px
All web ads can have animation if you choose or a link to your own website. Give us a call (715-223-2342) or email webteam@centralwinews.com - indicate which web product and size you would be interested in, we would be happy to make up a "spec" ad to show you what we can do for your company.
Newspaper (Display) Advertising
Your customers rely on newspaper advertising for information. There are several options when it comes to advertising. First, would you like to present your information in a classified or a display ad? Classifieds are uniform word ads without any special formatting. Click here for more information on classified advertising in the Medford papers and here for the Tribune Phonograph and the Record Review papers. Display ads are specially designed ads with specific dimensions and eye catching graphics. Continue to scroll down for answers to commonly asked questions concerning display advertising or contact a sales advertising representative today at (715) 748-2626 for Medford or (715) 223-2342 for Abbotsford.
Web Products - www.centralwinews.com
The Star News Online
Tribune Phonograph Online
Record Review Online
Newspapers & Coverage Area
The Star News - Medford & all of Taylor County
Tribune Phonograph - Abbotsford/Colby/Curtiss/Dorchester/Milan/Unity
Record Review - Marathon/Stratford/Edgar/Athens
Additional Newspaper Circulation Available
Thorp Courier - Thorp
The Bee - Phillips
Shoppers & Coverage Area
The Shopper - Medford & all of Taylor County
Central Wisconsin Shopper - Abbotsford/Colby & Clark & Marathon County
Additional Shopper Coverage Available
West Central Wisconsin Shopper - Thorp
The Extra - Phillips
What publications would you like to place your advertisement in?
We can offer you several publication options at discounted rates (rerun rates) to cover Central Wisconsin.
How many weeks would you like to run your advertisement?
We can set you up on an advertising schedule for several weeks at a time. We also offer a discount for yearly contracts. Call the office for more details.
Would you like to add color?
Color sells 43% better than black and white. Ask about adding color to your advertisement. (Color ads require special placement.)
Will you be adding a photo?
We can help you with this, but always allow time for this additional work.
Do you know your deadlines?
Each publication has different deadlines. Please know your deadlines and be prepared to meet them.
Would you like to see your ad before it runs?
"Proofs" are provided for you to look over if requested, depending on ad size and the time we receive the final advertising information. Copy after deadline cannot be promised a proof. Major layout changes may result in additional charges. All proofs are property of The Star News and TP Printing and cannot be reproduced without written permission.
Where in the publication would you like your ad to appear?
Know where you want your display ad to run. There are several classifications to choose from. Guaranteed placement is subject to an additional 25% of advertisement charge.
What size ad would you like?
The size of your advertisement has a large impact on response and placement. Our publication pages are 6 columns wide by 14 inches long. Ad length can be increased by 1/2 inch increments only. For specific column measurements, see our Rate Card. *Please note that certain restrictions may apply for ads in The Star News that are bigger than 6 columns wide by 10 inches long.
How would you like to pay for your ad?
Display ads must be pre-paid before publication. Payments accepted are cash, check, VISA, Discover or MasterCard. Charge accounts can be set up after 90 days, prepayment is required until those 90 days are up. Please contact your advertising representative for appropriate forms.
Can I e-mail my ad?
Yes, if the ad is camera ready you can e-mail it as a PDF or JPG.
How do I advertise on www.centralwinews.com?
This site receives over 25,000 users a month. For more information on advertising with The Star News Online, please contact the Advertising Department at (715) 748-2626.
For the Tribune-Phonograph or The Record Review, contact the Advertising Department at 715-223-2342.
Deadlines for News & Advertising
The Tribune-Phonograph & The Record Review
• Sports Monday 5:00 p.m.
• News Items Monday 5:00 p.m.
• Community Calendar Monday 5:00 p.m.
• Obituaries Monday 5:00 p.m.
Display Advertisements
• The Tribune-Phonograph Monday 4:00 p.m.
• The Record Review Monday 4:00 p.m.
• Phillips Extra Shopper Tuesday 4:00 p.m.
• West Central Wis. Shopper (Thorp) Tuesday 4:00 p.m.
• The Shopper (Medford) Wednesday 4:00 p.m.
• Central Wisconsin Shopper Thursday 4:00 p.m.
• The Star News (Medford) Friday Noon (Week Prior)
• Phillips Bee Friday Noon (Week Prior)
• Thorp Courier Friday Noon (Week Prior)
Legal Advertisements
• The Tribune-Phonograph Monday 5:00 p.m.
• The Record Review Monday 5:00 p.m.
Preprinted Inserts
The Tribune-Phonograph, The Record Review and The Central Wisconsin Shopper can insert your preprinted flyers (inserts) weekly to reach our readers.
If you are thinking about inserts, there are a few
things you should know.
Call the office at 715-223-2342 for current charges and details.
Prepayment is required unless an account has been established with us.
Inserts must be quarter-folded (7-1/2"x11"). Unusual pieces such as shopping bags must be pre-approved for size and handling requirements.
Deadlines and Delivery...Reservations must be made two weeks prior to insertion date. Inserts must be delivered at least one week prior to insertion date.
Have your inserts delivered to:
TP Printing Company, 103 W. Spruce St., Abbotsford, WI 54405.
The Central Wisconsin Shopper can zone inserts to fit your needs. For an up-to-date distribution list contact TP Printing Company. Sorry, partial distribution is not available for The Tribune-Phonograph or The Record Review. The map above gives an approximate area of the zones available for The Central Wisconsin Shopper.
Legal Advertising
The Record Review offer legal publication advertising. Legal items can be placed as line ads or box ads, depending on the type of notice. The following are just a few things to know about legal advertising.
State law requires that legal publications are published in a paid circulation publication (such as The Record Review) as opposed to a free distribution publication (such as The Central Wisconsin Shopper). There is nothing preventing you from running your legal publication in The Central Wisconsin Shopper in addition to The Tribune-Phonograph or The Record Review. See Wisconsin Statutes, Chapter 985 for a more detailed account.
• Liquor license ads are considered a per line charge.
• Affidavits are provided with a copy of the ad for an additional $1.00 charge.
• The deadline for placing a legal ad in The Record Review is Monday at 5:00 p.m.
• If you do not have an account with The Record Review, ads must be paid for in advance.
• For questions regarding legal advertising, contact Jane at 715-223-2342 or email her at classsub@tpprinting.com
Although we offer legal publication advertising, we are not qualified to give legal advice. Therefore, it is your responsibility to know what information needs to be published and for how long.
